A friend of mine gave me the idea to start blogging. I love to write and have a lot to say so maybe this would work. As soon as I hit Pinterest and did some research, it seemed like blogging was also a way to make a lot of money. With titles like “How to make $20,000/month blogging”, how could I not? I was sold. I started with the 30 day blog challenge and I was on my way. Blogging appeared to be a way to make easy money and fast with little effort. I could not have been more wrong.
Blogging Misconceptions #1-Blogging requires little effort.
I enjoyed the process of getting the website up and going and the therapy of writing. I completed the 30 day challenge (which btw states that I could make $400-$1000 at the end of my first month) and then I waited. I waited for the money to come pouring in. I’m still waiting.
I have done a ton of reading and research about how to make money blogging. How to find a niche, how to advertise, how to gain followers, how to mingle with other bloggers. Got it. What they don’t tell you is you need a ton of traffic to make money. Like thousands of page views daily. Crazy traffic. For a beginner, this seems impossible.
So for the last 6 months I have applied what I have learned and blogged my heart out. I have changed niche, changed logos, changed themes, joined groups, Instagramed and read a bunch of other blogs. I have signed up for Amazon affiliates, ShareASale and Media.net. It’s been interesting, a big learning curve and a HUGE time commitment. I mean like hours a day commitment!!! And this was supposed to be part-time, on the side, extra EASY money. Again, not so much.
Blogging Misconception #2-It’s easy to make money.
Another thing I have figured out is most of the money-making blogs, are actually blogs about how to make money blogging. How crazy is that? Those bloggers have made money by selling courses to newbies like me who want to make money. I thought blogging was personal. Not so much, it’s a business.
I am so tired about hearing about everyone’s success stories on blogging. I am happy for others when they succeed, but I am ready for some success too. Like when new bloggers get on scarymommy.com or when a newer blogger hit 1,000 on her subscription list. Hello, I am the only one on my subscriber list!
Blogging Misconception #3-It’s not about you. It’s about the reader.
I came across this article and I feel like it is one of the most realistic ones out there. https://smartblogger.com/launch-mistakes/ It makes a great point as the BLOG CONTENT IS NOT WHAT YOU WANT TO SAY, IT’S WHAT YOUR READER WANTS TO HEAR! But if you don’t have any consistent readers, how do you know what they want to hear? To add to that, bloggers are literally a dime a dozen, in every niche possible, so if you don’t give readers what they want, they just move on to the next blogger.
So all this no “success” had made me question whether I should be blogging at all. If I went into this to make money, and the money isn’t coming, why am I here? Then I did some introspection, what do I want to hear? What do I need to hear? What do I have to offer? What am I good at? And then I prayed and waited. And waited some more. Two things I have not been very good at, patience and following rules.
Blogging misconception #4- Picking your niche is simple.
Once again, the answer came and it was a slap in the face, from God that is. You silly girl, this is not about you, it’s about me. (I can see God saying, for the umpteenth time) As a Christian, my purpose is not for my benefit, but for His. I just keep forgetting So, my blog should not be to glorify me, but to Him. Duh! So, I realized that my niche is to encourage and bring people to God. And to not be fake and pretend the world is perfect, because I hate that. I have seen way too much in my 20 years of ER nursing to know, this place and the people in it are seriously “messed up”. (No offense, but I live here too). So my tag line became The Struggle is Real, but so is God. Perfect. My niche is done. Basically, showing the messed up people of this world why they need God using life examples.
Blogging Misconception #5-Blogging is a business. Blogging is more than a business, it’s a personal journey.
In the past 6 months of blogging, I have earned $0. But, what I have learned is priceless. And what I have learned is mostly about me and what I need to work on. Ironic that Forever41.me ends up being all about me, (even the name is all about me)? They say to be a successful blogger, it cannot be personal, it needs to be a business. Tell them what they want to hear. But what they need to hear and what I think other struggling people need to hear is,
Do not love the world or anything in the world. If anyone loves the world, love for the Father is not in them. 1 John 2:15.
I have come to realize that blogging is not about the money, but the journey. If the money comes, great. But, that is not my purpose. My purpose is to encourage people to come to know and love God. And in that process, for me to grow closer to God and further from the things of this world. Blogs, businesses and money come and go, but God is eternity.
My advice to people who want to start blogging, pick your purpose and if it’s just about the money and not personal growth, you may want to reconsider.
Comments? How do you measure success in blogging?